OCAD Bookstore should do better (yes, @51OCADU)

I received some promotional mail from OCAD’s bookstore today, and this is it, in its entirety:


Having trouble viewing this email? Click here. Terms of Use | Contact Us

Without loading remote images (reading email with remote images is an unsafe practice), the mail they sent me is pretty much completely devoid of content.

So what if I clicked the link? I chose to do it on my text browser and I found that it’s pretty much just the same thing, only worse:


Having trouble viewing this email? Click here. [c8652cd6-9923-4d17-abae-bd5543fc82ca] [6b674e6e-88df-406a-9e68-8645794bc916] Terms of Use | Contact Us. OCAD U Bookstore, 51 McCaul Street, Toronto, Ontario M5T 3K4 Canada. SafeUnsubscribe? Tell a Friend! | Update Profile | About our service provider. Sent by manager@51ocadu.com

The mystery: Why did they even bother? If someone is “having trouble” seeing the original email, they probably can’t see images. Why repeat exactly the same thing, with no alternate text?

I was viewing the linked page on a text browser, which when confronted with alt-less images is smart enough to truncate some file names and replace some small ones with asterisks. (Text browsers, after all, are still visual interfaces.) Blind people, using screen readers, are going to be tortured with the images’ super long file names.

I know our bookstore is run by U of T, but if I called out the U of T wouldn’t it be even more damning? This is 2016, friends.