Yesterday I was mentioning to Emily that I couldn’t understand some of the graphic design work on the 5th floor. One looked like it came from Industrial Design. But the bulk of what I couldn’t understand looked just like installations.
Then today, while I was trying to find all my friends’ work in the final two hours, I ran into another one, Zviko Mhakayakora’s This Feels Like Home:
However, this time, although at first I felt puzzled for a short while, as soon as I read the artist’s statement I thought, “Of course this is graphic design!”
Context made all the difference. The designer framed this as an educational exhibit, and it clicked on me: This is environmental graphic design work for a museum exhibition. Graphic designers do this kind of work all the time.
So EGD is being taught at OCAD, and I think it appears to be taught well. One day, maybe OCAD’s campus will actually have good EGD.