I just finished reading Glenn Adamson’s (2007) Thinking through craft. I started reading it to find material for my thesis, and I ended up completely disappointed.
Yes, disappointed, but no, it was not a futile exercise, because it taught me two things.
First, Adamson has managed to show me the irrelevancy of the so-called avant garde; he has managed to show me that art criticism is essentially just the biased opinions of a few individuals completely disconnected from the non-art world and nothing more. And secondly, he has managed to make me “get” feminist art, at least in a way: According to how he described it, feminist art can totally be reframed in racial terms and still be completely valid. Art criticism, as Adamson has described it, is absurdly sexist and racially biased. And if Adamson has also managed to show it as irrelevant, I don’t feel sorry at all to be left out of an irrelevant discussion.
Adamson also shows a complete ignorance of basic design terminology or the realities of design. Perhaps that’s why he didn’t get “craft” (as Ric Grefé said during AIGA Pivot’s post-conference, we must not give up our craft, or we lose our specialness), and perhaps that’s also why all the other avant-garde high art critics also don’t get “craft”. They have no right to critique it, if their irrelevant babblings can even be called critique.